Extreme (Arts + Sciences)

Microsoft Advertising Newsletter

Marketing, Design, Customer Acquisition

Microsoft needed a way to connect with their strategic advertising accounts and promote Microsoft as a thought leader in the industry.

To support many of their free consumer services such as Skype and Outlook.com, Microsoft relies on digital advertising. While Microsoft has always been a big player in this space, they wanted to increase their exposure with key industry executives, and emphasize their leadership role in the industry.

Working with Microsoft, we created a dynamic monthly newsletter campaign, optimized through careful performance analysis. We utilized a mix of video, product announcements, industry perspectives and commissioned research to make an engaging and thought provoking monthly publication. The newsletters were eye catching, with a creative design and result focused headlines to draw readers into the articles. This newsletter effectively maintained an ongoing connection with Microsoft advertising clients.