Extreme (Arts + Sciences)

Bing Ads EMEA Vertical Insights

Design, Marketing

Extreme Arts + Sciences partnered with Bing Ads EMEA to develop a series of visually appealing infographics to inform advertisers of the unique opportunity to reach and engage with consumers around key holidays through Bing.

Bing Ads is dedicated to providing industry-leading marketing solutions and insights worldwide. Bing Ads EMEA serves Europe, the Middle East and Africa—providing Bing Ads’ services to diverse and dynamic regions.

Bing Ads EMEA was looking to create a series of visually appealing infographics to inform UK-based advertisers of the unique opportunity to reach and engage consumers during various seasonal holidays in the UK marketplace.

To accomplish this goal, Extreme Arts + Sciences looked to broadly influence UK advertisers on how to effectively reach consumers during various seasonal holidays with Bing.co.uk and the Yahoo! Bing Advertising Network. To accomplish this, we produced a series of infographics around targeted holidays, highlighting consumer search trends on Bing.co.uk, unique local marketplace statistics and tips for reaching higher levels of UK search. The key component of our search campaigns was tying the infographics to specific events and holidays and aiming them at advertisers looking to increase their search investment in time to catch holiday shoppers.

Throughout this process, Extreme Arts worked with Bing Ads EMEA to deliver visually appealing and actionable content that represented the Bing Ads EMEA’s vision. The team at Extreme Arts worked to bring this vision to life by utilizing design expertise, content editing for narrative flow, and consistent and efficient project management. Extreme Arts + Sciences’ past work with the Bing brand helped our team align design and content with the Bing Ads EMEA’s vision—creating quality infographics that work seamlessly with Bing’s broader strategic messaging, while maintaining a localized feel.