Extreme (Arts + Sciences)

Bing Ads Universal Event Tracker

Marketing, Design

Microsoft’s Bing team needed a simple way to explain their new Universal Event Tracking technology, an advanced tool that helps marketers understand the performance of their digital ads across the web.

The Bing ads platform helps businesses of all sizes connect with their customers through display advertising. In this dynamic and quickly changing business, it’s challenging to build awareness around new technologies and features. The Bing Team needed a way to cut through the noise of an industry constantly in flux in order to introduce their latest innovation.

Working with the Bing ads team, Extreme Arts + Sciences created a fast paced animated video, with infographics to help support the story and represent Bing Ads’ new service. We worked closely with the Universal Event Tracking product marketing managers to make sure the most important features came to life on screen. Utilizing our experience and understanding of the digital marketing landscape, we were able to produce a quality video from start to finish in just two weeks. This video effectively highlighted the performance capabilities of Bing Ads Universal Event Tracking technology through an entertaining and engaging storyline.