The challenge
Amazon is not one client but many. Each team, from AWS partner and product marketing to employee networks and internal communications, has its own audiences, calendars, and stakeholders, all working within Amazon and AWS brand standards that evolved during the engagement.
Requests ranged from conference kits and sales decks to printed signage and brand assets for a fast-growing, volunteer-led employee network. Each team needed a partner that could learn its context quickly and deliver with minimal oversight.
Our approach
EAS works as one consistent creative team across Amazon, with the same leadership on every engagement. Knowledge of Amazon’s brand and accessibility standards carries from one team to the next, so each new group starts with a partner that’s already up to speed.
For AWS partner and event marketing, we built repeatable event kits for major industry conferences, giving each new show a tested starting point. The same approach extended to sales decks, eBooks, social templates, and swag for other AWS teams.
For Families at Amazon, the company’s employee network for parents and caregivers, we built a self-serve brand system, including chapter toolkits, a brand guide, a mascot, and an accessibility review, that volunteers can use on their own. For AWS at re:Invent 2023, we created the Superhero Mission campaign: original characters, session agendas, swag, and an interactive personality-test app.
The outcome
Over nearly four years, EAS has delivered about 150 creative requests for seven Amazon and AWS teams, including 77 Families at Amazon toolkits across 12 countries. The partnership grew through referral, with one team’s success leading to the next and new teams adopting assets built for earlier projects.
Amazon also gets a partner that moves at its pace: conference concepts delivered the same evening with print-ready files the next day, decks turned around in an afternoon, and new chapter toolkits often shipped the next day.