> Since 2024, EAS has helped Fanatics roll out its refreshed brand across the company. Teams from the executive suite to league merchandising now put the new identity to work themselves, with self-serve templates, fonts, and toolkits that keep the brand consistent.

Source: https://easci.com/work/fanatics-brand-rollout

Fanatics · Brand systems

# Bringing a New Brand to Life

Since 2024, EAS has helped Fanatics roll out its refreshed brand across the company. Teams from the executive suite to league merchandising now put the new identity to work themselves, with self-serve templates, fonts, and toolkits that keep the brand consistent.

[All work](https://easci.com/work)

## The challenge

Fanatics introduced a refreshed brand centered on fans. Rolling it out meant equipping teams across the company, from leadership and sales to league merchandising for the NFL, NBA, MLB, NHL, and college, with tools they could use themselves while keeping the brand intact.

The brand also had to work in practice: fonts that render correctly on every platform, templates light enough to share, and leadership requests that often arrived with same-day deadlines.

## Our approach

We started with Fanatics’ corporate presentation template and quickly became a partner for the wider rollout. We built a master template system with self-serve versions for each league and for college teams, plus a brand asset kit covering logo lockups, iconography, event and vendor toolkits, and everyday templates.

When the brand typefaces were renamed, we packaged three custom font families for desktop and web, tested them across platforms, and re-delivered every template in the new fonts so teams never lost a step.

We also designed and built fanaticsbrand.com, a brand guidelines site that tells the brand’s story through scroll-driven typography, motion, and video. Alongside the system work, we support league merchandising creative and executive and sales presentations.

## The outcome

In about 20 months, EAS delivered roughly 25 brand and creative jobs, giving Fanatics a complete, self-serve brand toolkit: templates for five leagues and college teams, three brand font families, a guidelines website, and a ready-to-use asset kit.

Fanatics also gets a partner that moves at leadership’s pace. An executive data slide went from brief to two versions in about four and a half hours, and an 11-slide executive deck was turned around in about 12 hours as its deadline moved.

*[Image: The Fanatics brand system — typography, iconography, templates and league decks in the refreshed identity]*

- [The refreshed Fanatics brand on event signage, a booth and pull-up banners — "Fandom is a force for good"](https://easci.com/assets/work/fanatics-brand-rollout-event.png)

    The brand system carried into event signage and booth design

~25

brand & creative jobs delivered

3

custom brand font families packaged

5 leagues

plus college teams in self-serve templates

~4.5 hrs

from brief to executive-ready slide

Fanatics

## Capabilities

- Brand rollout
- Templates
- Presentations
- Font packaging
- Brand guidelines
- Web design
- Motion
- Iconography
- Logo systems
- Event toolkits
- League creative
- Print
- Accessibility
- Rapid response

## Looking at a problem this shape?

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