The challenge
Furkin already had a strong, playful brand, but the website wasn’t keeping up with it. The experience had become visually inconsistent, while the content still had to make insurance coverage, deductibles, and other details clear and easy to understand.
More than 80% of Furkin’s visitors arrive on a phone, but the existing site wasn’t designed around that behavior. Google was also flagging mobile usability issues on pages meant to drive quotes and calls.
Our approach
We started by exploring how Furkin’s existing brand could look more current online. In six days, we delivered three distinct design directions, each a different way to evolve the look without losing what already made it feel like Furkin.
Once a direction was chosen, we turned it into a reusable component system instead of designing 23 pages from scratch. Navigation, layouts, calls to action, comparison content, icons, patterns, and motion all came from the same visual language, and every component was designed to hold up on a phone.
From that system we designed and built 23 pages in HubSpot, spanning product education, quote and contact paths, Canadian landing pages, French-language content, blog and member templates, and policy pages.
The same components and patterns now give Furkin’s social and organic content a consistent starting point, so new assets don’t begin from a blank page.
The outcome
In about ten weeks, Furkin went from first concepts to final page designs, then launched a 23-page site that brings its online presence in line with the brand, with a clearer content hierarchy and layouts built for the phones most visitors use.
The system keeps working after launch. New pages and marketing assets reuse established components and patterns, so they stay consistent and are faster to produce. One follow-up social request was turned around in under an hour.