GoDaddy

has worked closely with GoDaddy in recent years to enable greater efficiencies in global digital display campaigns and brand updates.

The Brief

GoDaddy is recognized as the top platform for small businesses and now offers everything needed to to grow and manage an online presence, from domain names and website builders to complete eCommerce solutions.

EAS Capabilities

  • Web Development
  • UI Design
  • Search Engine Optimization
  • Custom API
  • Web-based motion graphics

An Extreme Diagnosis

GoDaddy needed a way to optimize output for global banner ad campaigns requiring multi-language translations across vast sets of creative. Furthermore, they needed to keep pace with the brand marketing team to align assets as design decisions are made.

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The solution

Rapid Display Ad Builder - built a custom ad building system enabling GoDaddy to increase banner ad output and has drastically reduced the time needed for proofing and reworking ads. We have optimized ad output by creating multi-language ad templates which have allowed GoDaddy to efficiently work with worldwide markets and deliver at much higher volume while increasing quality standards.

Brand - While GoDaddy drives global brand in-house, we work closely with the Brand Marketing team to align their digital assets to the new brand in near real-time as design decisions are made. Our support for GoDaddy is spans multiple strategic areas of their company

Stadium Graphics - To support GoDaddy’s major stadium sponsor of the 2019 ICC Cricket World Cup tournament, produced a wide range of artwork and animations to display on the stadium perimeter screens and replay matrix boards, in addition to print ads in various sizes.

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