e(a+s) is proud to partner with TDECU, one of Texas’ largest credit unions, to provide members with a seamless website experience.
e(a+s) is proud to partner with TDECU, one of Texas’ largest credit unions, to provide members with a seamless website experience.
TDECU provides deposit accounts, investment and insurance services, loans and more with a large selection of credit union Member Center locations across Texas.
TDECU wanted better messaging, better analytics and better engagement with its membership through its digital channels.
Website Design - e(a+s) worked with TDECU to redesign their digital presence and provide the best experience possible for their members. We also helped TDECU achieve their goal to help users navigate through an ever-increasing set of information and tools on a world-class intranet site.
By enriching the content and delivering a more user and mobile friendly experience, TDECU saw a large uptick in domain authority, SEO score, and performance. In addition to the full redesign, Extreme Arts is also dedicated to keeping the site updated and current. This includes creating a complete SEO platform with linked data, making a more navigable site. TDECU and e(a+s) are working together to continue creating more engaging and interactive experiences on the site.
Digital Banner Ad Campaigns - TDECU has worked with e(a+s) to digitally promote the credit union and get products in front of prospects within their field of membership. We started by targeting zip codes within TDECU’s field of membership. Within that population, we looked for certain behaviors that helped identify users in the market/actively looking for savings products.
For the creative, e(a+s) leveraged our in-house design team to create compelling HTML5 ad banners. The implementation of campaign-specific landing pages reduce drop rates and friction by creating a better way to funnel click throughs and attribution.